How do you bring a product idea to life in the area of the world that produces over 80% of the world’s electronic consumer products? Meet Troublemakers’ founder, Henk Werner. He’s lived in Shenzhen for...
According to this week’s guest, automobile industry expert Bill Russo, this year’s Autoshow China, held in Beijing, was a wake-up call to the global automobile industry. China has clearly leapfrogged the global auto industry, making...
Welcome to the latest invasion; it’s not TikTok but Shein & Temu! It’s hard to imagine that 4 of the top 8 U.S. iPhone App Store apps are from China. While TikTok and Capcut make...
How can brands take advantage of China’s new transformation? We decided to invite our livestream episode guests, Chris Baker, founder of Totem, and Minne Wang, Senior Reporter with Campaign Asia, for an in-depth discussion on...
Ali and Bryce welcome authors Bessie Lee and Peter Bomer of the book, “China Inside Out,” which explores themes of innovation, entrepreneurship, and challenges through interviews with some of China’s leading business minds. The interviews...
Where is China heading in 2024? Ali and Bryce decided to do a quick recap of our livestream event last week to highlight some major trends that stood out for us. You can watch the...
China ad fraud has been in the headlines recently, and we wanted to have a show about it. As expected, getting someone on the show to discuss this sensitive topic has been impossible. But we...
What are the big marketing, advertising, and technology trends facing China in 2024? Ali and Bryce scoured the internet so you don’t have to, uncovering 3 trends we think everyone should be paying attention to. ...
Will AI become a hindrance or a revolution to Chinese media? Mindshare China CEO Ben Condit says bring it on! Condit sees AI as the answer to much of the overcomplexity in China’s tech platforms,...
Has performance marketing signaled the end of traditional marketing in China? Traditional marketing focuses more on slowly building brand awareness, creating a slow burn, and driving an emotional connection with consumers. On the other hand,...