Episode 100! We start the podcast with a bit of reflection on our journey, which began back in November 2021. Then we ask the question: Is the old China-first Asia marketing playbook breaking down? Julien...
Episode 99!: Mariano Bosaz, author of Digital Mindset: Marketing Strategies in the Age of AI, joins the podcast to argue that “digital transformation” is no longer a department, a buzzword, or a consultant’s slide deck. It...
Is China both powerful and vulnerable? We delve into China’s innovation paradox, exploring how the landscape has shifted from a gold-rush mentality to highly competitive, sophisticated market dynamics. As we discuss the challenges and opportunities...
China is now #2 in the soft power rankings. How is this possible? In recent years, China’s influence on the world stage has grown significantly, now ranking second in global soft power right behind the...
In this episode, the hosts engage in a lively discussion with Coca-Cola NPAC Director Bassam Qureshi about the complexities of cultural resonance in marketing. They explore whether brands can create cultural moments or merely reflect...
We engage with David Feng, a railway visionary, to explore the transformative impact of China’s high-speed rail system. They discuss the sociological implications, the changing nature of work, the competition between air travel and rail,...
In this episode, we engage in a lively discussion about the evolving landscape of marketing and consumer behavior in China, particularly in light of Totem Media’s China Marketing and Trends Report. They explore the increasing...
Has Asia really leapfrogged the West, or is this just a hyped up myth? In this episode, we discuss the evolving landscape of branding and marketing, particularly the leapfrogging of Asia over the West. Joined...
We unpack what it really takes for brands to win on TikTok Shop—beyond discounts, virality, and short-term sales spikes. Joined by Danni Lin, co-founder of NEXTT Brand Accelerator, the conversation explores how social commerce is evolving...
The 2026 FIFA World Cup is just around the corner, and Asia will be sending eight teams to the biggest tournament in football history, expanded to 48 nations across the United States, Canada, and Mexico....