It’s time to open our listener mail! We solicited questions on LinkedIn and WeChat and are ready to answer your questions about China marketing and advertising. We’re joined with China’s leading brand strategist consultant, Stephen...
We challenge the narrative surrounding China’s economic slowdown to reveal an unexpected truth: today’s market conditions might be ideal for patient brand builders. Alex Duncan, marketing consultant, former co-founder of a Chinese social media platform...
In this report, it’s called the 20/80 rule. Are we going to see a lot of brands exiting the Chinese market, or are there still opportunities? We’re back for round #2, covering Totem Media’s 2025...
Welcome to Season 4! Today, we’re also celebrating the 10th anniversary of the 2025 Totem China’s Marketing & Media Trends Report. We hope to solve the biggest challenge in China marketing: is performance marketing, and...
Are traditional festivals still essential drivers in the Chinese marketing calendar? Or are they overshadowing the modern shopping days that seemingly overpower attention? We welcome Hope Hong, founder of Chuanmer, a non-profit organization specializing in...
Meet Victoria Glanz, a 12-year expert in bringing foreign brands to China and successfully launching them in e-commerce. Until recently, she led international expansion for Baozun, China’s leading e-commerce service provider, launching its offices...
We sat down with former Asia-Pacific CEO of Ogilvy PR, Scott Kronick, who is indisputably the father of modern PR in China. Scott lived in China for 29 years and is easily one of the...
Meet China’s most famous and insightful sports insider, Mark Dreyer, who’s a regular commentator on the Chinese sports industry. Now that the Winter Olympics is just around the corner, we felt it was time to...