In this episode, we engage in a lively discussion about the evolving landscape of marketing and consumer behavior in China, particularly in light of Totem Media’s China Marketing and Trends Report. They explore the increasing...
Special treat this week! We’re sharing an interview Bryce made with Wenchi Yu on Perspectives. Subscribe to Perspectives: https://podcasts.apple.com/us/podcast/perspectives-with-wenchi-yu/id1793854395Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/Wenchi Yu on Linkedin: https://www.linkedin.com/in/wenchi-yu-5099b04/ “Selling to China” Book: https://a.co/d/g9SJEOk Host Wenchi Yu speaks with Bryce Whitwam, a...
Over the past decade, women in China have become a driving force (pun intended) in car purchases, from compact EVs to high-end luxury vehicles. But how are brands adapting their marketing to meet the needs...
It’s time to open our listener mail! We solicited questions on LinkedIn and WeChat and are ready to answer your questions about China marketing and advertising. We’re joined with China’s leading brand strategist consultant, Stephen...
We challenge the narrative surrounding China’s economic slowdown to reveal an unexpected truth: today’s market conditions might be ideal for patient brand builders. Alex Duncan, marketing consultant, former co-founder of a Chinese social media platform...
In this report, it’s called the 20/80 rule. Are we going to see a lot of brands exiting the Chinese market, or are there still opportunities? We’re back for round #2, covering Totem Media’s 2025...
Welcome to Season 4! Today, we’re also celebrating the 10th anniversary of the 2025 Totem China’s Marketing & Media Trends Report. We hope to solve the biggest challenge in China marketing: is performance marketing, and...
Are traditional festivals still essential drivers in the Chinese marketing calendar? Or are they overshadowing the modern shopping days that seemingly overpower attention? We welcome Hope Hong, founder of Chuanmer, a non-profit organization specializing in...
Meet Victoria Glanz, a 12-year expert in bringing foreign brands to China and successfully launching them in e-commerce. Until recently, she led international expansion for Baozun, China’s leading e-commerce service provider, launching its offices...
We sat down with former Asia-Pacific CEO of Ogilvy PR, Scott Kronick, who is indisputably the father of modern PR in China. Scott lived in China for 29 years and is easily one of the...