Special treat this week! We’re sharing an interview Bryce made with Wenchi Yu on Perspectives. Subscribe to Perspectives: https://podcasts.apple.com/us/podcast/perspectives-with-wenchi-yu/id1793854395Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/Wenchi Yu on Linkedin: https://www.linkedin.com/in/wenchi-yu-5099b04/ “Selling to China” Book: https://a.co/d/g9SJEOk Host Wenchi Yu speaks with Bryce Whitwam, a...
How can brands visually connect with Chinese consumers? What cultural codes effectively resonate with consumers, leading to trial and purchase? Today, we speak with Panos Dimitropoulos, a seasoned semiotician and cultural strategy expert. Panos helps...