It’s time to open our listener mail! We solicited questions on LinkedIn and WeChat and are ready to answer your questions about China marketing and advertising. We’re joined with China’s leading brand strategist consultant, Stephen...
Chinese outbound travel is returning, which is great news for luxury brands. To many brands, overseas travel has always been a source of awareness, validation and purchase. How can brands take advantage of this opportunity? ...
We are talking about making documentary films in China with 2-time Oscar-winning, 4-time nominated Academy Award documentary film director, Malcolm Clarke. We are also joined by Han Yi, a Golden Horse-winning producer of documentary films. ...
Meet China’s most famous and insightful sports insider, Mark Dreyer, who’s a regular commentator on the Chinese sports industry. Now that the Winter Olympics is just around the corner, we felt it was time to...
What’s in store for the industry in 2022? During the first half of our two-part series, we speak to Gordon Domlija from WPP media agency, Wavemaker, about what brands in China need to do to...