Four out of the top eight Apps on the US Apple Store come from China. Many are shopping platforms such as SHEIN, Temu, and TikTok Shop. These platforms have strong algorithms, massive supply chain networks,...
It’s time to open our listener mail! We solicited questions on LinkedIn and WeChat and are ready to answer your questions about China marketing and advertising. We’re joined with China’s leading brand strategist consultant, Stephen...
Welcome to the world of Clienteling: it’s a world where the brand manages the client relationship. It’s an online/offline integration ecosystem that is alive in China, but the West has no equivalent. In the clienteling...