China has over 50,000 brands going global: which ones will survive? China has more overseas enterprises than ever before, but volume alone does not build a brand. Jan Harling has spent 15 years inside that...
Is there a balance in the creation of advertising and the use of AI? Many are signaling a massive transformation of the industry. With cutting-edge AI video creation tools, China is at the forefront of...
“Slogger” or “Kisser?” Which one are you? We’ve all been told that there are only two ways to the top. You either go the slogger route, grind yourself to a fine powder, give up your...
For Shanghai Zhan’s “100th episode month,” Bryce and Ali welcome back Elucidate X Founder and Managing Partner Gordan Domlija for a fast-moving riff on the biggest themes from the show’s history: the collapse of the...
Episode 100! We start the podcast with a bit of reflection on our journey, which began back in November 2021. Then we ask the question: Is the old China-first Asia marketing playbook breaking down? Julien...
Episode 99!: Mariano Bosaz, author of Digital Mindset: Marketing Strategies in the Age of AI, joins the podcast to argue that “digital transformation” is no longer a department, a buzzword, or a consultant’s slide deck. It...
Is China both powerful and vulnerable? We delve into China’s innovation paradox, exploring how the landscape has shifted from a gold-rush mentality to highly competitive, sophisticated market dynamics. As we discuss the challenges and opportunities...
China is now #2 in the soft power rankings. How is this possible? In recent years, China’s influence on the world stage has grown significantly, now ranking second in global soft power right behind the...
In this episode, the hosts engage in a lively discussion with Coca-Cola NPAC Director Bassam Qureshi about the complexities of cultural resonance in marketing. They explore whether brands can create cultural moments or merely reflect...
We engage with David Feng, a railway visionary, to explore the transformative impact of China’s high-speed rail system. They discuss the sociological implications, the changing nature of work, the competition between air travel and rail,...