China is now #2 in the soft power rankings. How is this possible? In recent years, China’s influence on the world stage has grown significantly, now ranking second in global soft power right behind the...
Special treat this week! We’re sharing an interview Bryce made with Wenchi Yu on Perspectives. Subscribe to Perspectives: https://podcasts.apple.com/us/podcast/perspectives-with-wenchi-yu/id1793854395Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/Wenchi Yu on Linkedin: https://www.linkedin.com/in/wenchi-yu-5099b04/ “Selling to China” Book: https://a.co/d/g9SJEOk Host Wenchi Yu speaks with Bryce Whitwam, a...
It’s time to open our listener mail! We solicited questions on LinkedIn and WeChat and are ready to answer your questions about China marketing and advertising. We’re joined with China’s leading brand strategist consultant, Stephen...
We challenge the narrative surrounding China’s economic slowdown to reveal an unexpected truth: today’s market conditions might be ideal for patient brand builders. Alex Duncan, marketing consultant, former co-founder of a Chinese social media platform...
What’s the new evolution of Chinese e-commerce, and why will it impact how Westerners shop? Ali and Bryce discuss China’s new livestream e-commerce transformation. It has evolved from the days of the big livestreamers to...
We sat down with former Asia-Pacific CEO of Ogilvy PR, Scott Kronick, who is indisputably the father of modern PR in China. Scott lived in China for 29 years and is easily one of the...