We unpack what it really takes for brands to win on TikTok Shop—beyond discounts, virality, and short-term sales spikes. Joined by Danni Lin, co-founder of NEXTT Brand Accelerator, the conversation explores how social commerce is evolving...
Four out of the top eight Apps on the US Apple Store come from China. Many are shopping platforms such as SHEIN, Temu, and TikTok Shop. These platforms have strong algorithms, massive supply chain networks,...
How has consumer research evolved since the advent of social media? Can social media drive insights, or do we still need interviews and focus groups? We speak with Wang Tao, who is the Head of...
We’re thrilled to re-broadcast an insightful episode from the Sinica Podcast, where host Kaiser Kuo sits down with Bryce Whitwam to delve into the ever-evolving world of Chinese livestream e-commerce. Bryce’s latest research highlights a...