AI may be accelerating change in advertising, but the bigger story is what happens to the industry itself. Strategic advisor Ivan Fernandes joins Bryce and Ali to debate the future of agencies. Ivan works with...
What would a new model agency look like today if we were going to build it from the ground up? There’s been a lot of news about the decline of the agency network model. In...
Has agency consolidation begun to backfire? The media agency is undergoing a massive transformation as holding companies consolidate their operations & rebrand around unified entities. What does this seismic shift mean for the future of...