Over the past decade, women in China have become a driving force (pun intended) in car purchases, from compact EVs to high-end luxury vehicles. But how are brands adapting their marketing to meet the needs...
Welcome to the world of Clienteling: it’s a world where the brand manages the client relationship. It’s an online/offline integration ecosystem that is alive in China, but the West has no equivalent. In the clienteling...
Meet China’s most famous and insightful sports insider, Mark Dreyer, who’s a regular commentator on the Chinese sports industry. Now that the Winter Olympics is just around the corner, we felt it was time to...