In this episode, we engage in a lively discussion about the evolving landscape of marketing and consumer behavior in China, particularly in light of Totem Media’s China Marketing and Trends Report. They explore the increasing...
Special treat this week! We’re sharing an interview Bryce made with Wenchi Yu on Perspectives. Subscribe to Perspectives: https://podcasts.apple.com/us/podcast/perspectives-with-wenchi-yu/id1793854395Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/Wenchi Yu on Linkedin: https://www.linkedin.com/in/wenchi-yu-5099b04/ “Selling to China” Book: https://a.co/d/g9SJEOk Host Wenchi Yu speaks with Bryce Whitwam, a...
We bring back ShanghaiMailbox! Thanks for your questions. Here are the questions you submitted that Ali and I answered on today’s podcast. Enjoy! 1. If you had your own money, what’s one Chinese startup...
Over the past decade, women in China have become a driving force (pun intended) in car purchases, from compact EVs to high-end luxury vehicles. But how are brands adapting their marketing to meet the needs...
Welcome to the world of Clienteling: it’s a world where the brand manages the client relationship. It’s an online/offline integration ecosystem that is alive in China, but the West has no equivalent. In the clienteling...
Meet China’s most famous and insightful sports insider, Mark Dreyer, who’s a regular commentator on the Chinese sports industry. Now that the Winter Olympics is just around the corner, we felt it was time to...