Meet Victoria Glanz, a 12-year expert in bringing foreign brands to China and successfully launching them in e-commerce.     Until recently, she led international expansion for Baozun, China’s leading e-commerce service provider, launching its offices in Paris.   She is launching a new company called Sesame that helps brands sell better online, taking her experience from China.  You’ll quickly discover there isn’t much about China e-commerce that Victoria doesn’t know.

1.  I never chose e-commerce in the first place, but not it’s my obsession day and night.
2.  The demand is ready in Europe for e-commerce, but the offer is not yet being served
3.  Conversion Phase: the biggest difference between Europe & China’s e-commerce markets
4. Traditional Brands in Europe Still See Digital as a Sideshow
5.  Social Commerce -will the China model work in Europe?
6.  Any thoughts on Ali Express?
7.  To do big volume, don’t go on WeChat
8.  Live Commerce:  Will it work in Europe?: It depends upon the volumes
9.  What will happen post-Austin Li?
10.  Is China still a great market for brands?  50% is No!
11.  What about DTC commerce models in China? 
12.  How do get into the e-commerce business?  Just do it.
13.  A/B Test: Shanghai, the French Riveria and No Ris de Veau

Victoria on Linkedin:  https://www.linkedin.com/in/victoria-glanz-6290251b/

About Fulljet:  https://www.fulljet.com.cn/

For everything ShanghaiZhan:  http://zhanstation.com/

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ShanghaiZhan Theme Music:   by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac

Bryce on Linkedin:  https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin:  https://www.linkedin.com/in/alikazmi/