Episode 100! We start the podcast with a bit of reflection on our journey, which began back in November 2021. Then we ask the question: Is the old China-first Asia marketing playbook breaking down? Julien...
In this episode, we engage in a lively discussion about the evolving landscape of marketing and consumer behavior in China, particularly in light of Totem Media’s China Marketing and Trends Report. They explore the increasing...
In this report, it’s called the 20/80 rule. Are we going to see a lot of brands exiting the Chinese market, or are there still opportunities? We’re back for round #2, covering Totem Media’s 2025...
Welcome to Season 4! Today, we’re also celebrating the 10th anniversary of the 2025 Totem China’s Marketing & Media Trends Report. We hope to solve the biggest challenge in China marketing: is performance marketing, and...