Episodes The 2025 China Brand Equity & ROI Paradox – Totem’s Chris Baker & OMD’s Ahle Kuang January 10, 2025 Tagged as: Brand Equity, China Marketing, China Trends Welcome to Season 4! Today, we’re also celebrating the 10th anniversary of the 2025 Totem China’s Marketing & Media Trends Report. We hope to solve the biggest challenge in China marketing: is performance marketing, and...Continue reading →
