Has performance marketing signaled the end of traditional marketing in China? Traditional marketing focuses more on slowly building brand awareness, creating a slow burn, and driving an emotional connection with consumers. On the other hand,...
What does it take to start a successful brand from ZERO in the Middle Kingdom? We spoke to Alex Acker and Kristian Li, co-founders of Jing A Beer. Based in Beijing, Jing-A now has ten...
Welcome to Season 3 of ShanghaiZhan! We thought for this season, we would try something a bit different. In addition to our popular interviews, Ali and I will cover pressing issues ourselves in a series...
This episode focuses on the elements behind Chinese design, its unique characteristics, and how it’s shaping global design ethos. Please welcome Danny Du, whose work in Shanghai, particularly with the Geely Design Global and now...
We’re talking about the Chinese hotel and travel industry today and are joined by Hugh Xu, a veteran in the travel and hospitality sectors with over 20 years of experience. Hugh has held critical roles...
For 20 years, China was about speed and scale, but it seems now that era has ended for many agencies and companies. Sales are dropping; budgets are being cut. Project pitching is now weekly for...
Ali and Bryce were expats in Shanghai for almost 20 years; what’s it like for two Chinese senior global marketing executives working and living in New York? Today’s podcast interviews Gary Chu and Mark...
We’re talking rock and roll with Dr. Andrew Field, Associate Professor of Chinese History at Duke Kunshan University. Andrew is the recent author of “Rocking China”, a book that traces the rise and spread of...
What does it take for brands in China to transform their businesses to be digital-ready? We asked Wiredcraft CEO and Co-founder Ronan Berder to provide his insights into what companies need to evolve their businesses....
Why was China almost a no-show at the Cannes Lions Festival of Creativity this year? Is it the quality of the work, or is it because China is no longer interested in participating on the...