Are traditional festivals still essential drivers in the Chinese marketing calendar? Or are they overshadowing the modern shopping days that seemingly overpower attention? We welcome Hope Hong, founder of Chuanmer, a non-profit organization specializing in...
We’re thrilled to re-broadcast an insightful episode from the Sinica Podcast, where host Kaiser Kuo sits down with Bryce Whitwam to delve into the ever-evolving world of Chinese livestream e-commerce. Bryce’s latest research highlights a...
We’re unpacking a critical issue affecting luxury and prestige brands operating in China’s discount-heavy e-commerce landscape. With platforms like Tmall and JD and emerging competitors like Douyin and Pinduoduo, brands are constantly pressured to use...
Chinese outbound travel is returning, which is great news for luxury brands. To many brands, overseas travel has always been a source of awareness, validation and purchase. How can brands take advantage of this opportunity? ...
What are China’s technology opportunities for Chinese women? Are Chinese companies becoming more gender diverse, or are coveted STEM careers still largely avoided by Chinese women? We asked Dr. Susan Zhang about the state of...
Welcome to the world of Clienteling: it’s a world where the brand manages the client relationship. It’s an online/offline integration ecosystem that is alive in China, but the West has no equivalent. In the clienteling...
What opportunities exist for Chinese brands post-Olympics? In this world of micro-targeting and community building, smaller brands can take advantage of sponsoring Chinese athletes who may not be as expensive as sports celebrities like Eileen...
In 2023, over 1 million Chinese students went abroad to study, and this number is increasing as the job market sours back home. Today, we speak with Sydney-based Jimmy Lim, co-founder and Managing Director of...
What’s the new evolution of Chinese e-commerce, and why will it impact how Westerners shop? Ali and Bryce discuss China’s new livestream e-commerce transformation. It has evolved from the days of the big livestreamers to...
Have you ever considered working for a local Chinese company? We thought we would ask 20-plus-year PR expert, ultra-marathon runner, and ethnic musicologist Harriet Gaywood, who previously worked at Chinese firm Blue Focus and recently...