Welcome to Season 4! Today, we’re also celebrating the 10th anniversary of the 2025 Totem China’s Marketing & Media Trends Report. We hope to solve the biggest challenge in China marketing: is performance marketing, and...
How has consumer research evolved since the advent of social media? Can social media drive insights, or do we still need interviews and focus groups? We speak with Wang Tao, who is the Head of...
Are traditional festivals still essential drivers in the Chinese marketing calendar? Or are they overshadowing the modern shopping days that seemingly overpower attention? We welcome Hope Hong, founder of Chuanmer, a non-profit organization specializing in...
We’re thrilled to re-broadcast an insightful episode from the Sinica Podcast, where host Kaiser Kuo sits down with Bryce Whitwam to delve into the ever-evolving world of Chinese livestream e-commerce. Bryce’s latest research highlights a...
We’re unpacking a critical issue affecting luxury and prestige brands operating in China’s discount-heavy e-commerce landscape. With platforms like Tmall and JD and emerging competitors like Douyin and Pinduoduo, brands are constantly pressured to use...
Chinese outbound travel is returning, which is great news for luxury brands. To many brands, overseas travel has always been a source of awareness, validation and purchase. How can brands take advantage of this opportunity? ...
Welcome to the world of Clienteling: it’s a world where the brand manages the client relationship. It’s an online/offline integration ecosystem that is alive in China, but the West has no equivalent. In the clienteling...
What opportunities exist for Chinese brands post-Olympics? In this world of micro-targeting and community building, smaller brands can take advantage of sponsoring Chinese athletes who may not be as expensive as sports celebrities like Eileen...
In 2023, over 1 million Chinese students went abroad to study, and this number is increasing as the job market sours back home. Today, we speak with Sydney-based Jimmy Lim, co-founder and Managing Director of...
What’s the new evolution of Chinese e-commerce, and why will it impact how Westerners shop? Ali and Bryce discuss China’s new livestream e-commerce transformation. It has evolved from the days of the big livestreamers to...