What’s in store for the industry in 2022?  During the first half of our two-part series, we speak to Gordon Domlija from WPP media agency, Wavemaker, about what brands in China need to do to stay relevant, and why client in-housing agency work isn’t necessarily that easy of a task.  Gordon also reflects on his career, why he came to China and the first place, and, despite being the Asia-Pacific leader, chooses to remain in China, despite Covid restrictions. 

This episode is sponsored by our good friends at Campaign-Asia.

1.  Gordon’s path to the ad business:  it started in a nightclub and ended up at the Howard Johnson’s

2.  Why Gordon Stays in China as regional CEO

3.  China + Asia:  There’s still a gap (and China is ahead)

4.  How Gordon does his job without being a regional seagull

5.  Working with platforms in the region is about collaboration because you can’t do everything well

6.  What are clients’ expectations for 2022?

7.  Is China too performance-driven?

8.  Marketing predictions:  Are brands now asking brands to drive private audiences or 1P?

9.  What’s the advantage of agencies in the world of corporate in-housing? 

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Music:  “Bad Cough Syrup by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin:  https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin:  https://www.linkedin.com/in/alikazmi/
Gordon on Linkedin:  https://www.linkedin.com/in/gordon-domlija-5363692/