In the influencer economy, it has become increasingly common for influencers to go beyond promoting other brands and create their own. There are several challenges. Product quality could backfire; the product itself may not be...
Special treat this week! We’re sharing an interview Bryce made with Wenchi Yu on Perspectives. Subscribe to Perspectives: https://podcasts.apple.com/us/podcast/perspectives-with-wenchi-yu/id1793854395Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/Wenchi Yu on Linkedin: https://www.linkedin.com/in/wenchi-yu-5099b04/ “Selling to China” Book: https://a.co/d/g9SJEOk Host Wenchi Yu speaks with Bryce Whitwam, a...
We bring back ShanghaiMailbox! Thanks for your questions. Here are the questions you submitted that Ali and I answered on today’s podcast. Enjoy! 1. If you had your own money, what’s one Chinese startup...
Has agency consolidation begun to backfire? The media agency is undergoing a massive transformation as holding companies consolidate their operations & rebrand around unified entities. What does this seismic shift mean for the future of...
China’s business landscape in 2025 is unforgiving—consumer spending is down, competition is fiercer than ever, and companies face a brutal reality: adapt or die. The old playbooks aren’t working, traditional marketing approaches are falling flat,...
Today’s episode delves into a facet of the China media business that everyone is aware of, but few are willing to discuss. Media corruption was so prevalent in the early days of the digital industry...
How will AI impact marketing teams, agencies, and processes? While 85% of marketers report using AI tools, they struggle to integrate AI into the workplace. How can you make work? We’re joined by Pierre Berard,...
How can brands visually connect with Chinese consumers? What cultural codes effectively resonate with consumers, leading to trial and purchase? Today, we speak with Panos Dimitropoulos, a seasoned semiotician and cultural strategy expert. Panos helps...
China has become a country obsessed with wellness. Over the past few episodes, we have had several guests highlight the growing importance of wellness, whether it relates to fitness or changes in the country’s demographics. ...
Over the past decade, women in China have become a driving force (pun intended) in car purchases, from compact EVs to high-end luxury vehicles. But how are brands adapting their marketing to meet the needs...