Our 20th Episode! Today we meet Mia Liu, she’s a famous influencer and fashion blogger, or, as they say in China, Key Opinion Leader (KOL). With over 3 million fans on Weibo, Mia creates engaging...
This episode is for those who are thinking of leaving China, maybe now or in the future. In this episode, we’re joined by 2 “experts of experience” who left China to return home and can...
We’ve seen a lot of change in the Chinese media landscape over the past 20 years, so what about the next 20? Where is it going, and is there a future for media agencies given...
Do SaaS Marketing platforms have a future in China? Yes, the platforms here are different, but there are also a lot of cultural reasons why SaaS hasn’t taken off here. According to McKinsey, China...
We’re taking a much-needed break from Shanghai’s recent Covid lockdown to talk about the globalization of C-Beauty. What will it take for Chinese beauty brands to go global? How important are influencer networks and what...
Shanghai’s Lockdown will enter its 5th week starting next week. How are brands in China reacting now or should they react at all? And more importantly, how will the lockdown impact the market in the...
We are now in the 4th week of the great Shanghai lockdown. How will the lockdown impact business and the supply chain? To answer this question, we have invited supply chain expert, Cameron Johnson, Head...
Ali and I decided we needed to have a “Covid lockdown in Shanghai” episode since we are all stuck at home, dividing our time between work, food hunting, and waiting in line for PCR tests....
Meet Annie Su, she’s a full-time marketing executive and part-time foodie. Originally from Taiwan, most of her career has been in advertising agencies before recently joining the client side. She spent the prime of her...
Meet Genesis Motor China’s CEO Markus Henne as he describes his experience of building a luxury auto brand in China from the ground up. Markus joined Genesis Motor in 2019 from a distinguished career at...