Can Chinese brands get a voice abroad?  Today we are talking to Jim Fields. He’s a social media influencer on YouTube and Bili Bili with tens of thousands of followers – and he recently founded an influencer management platform for Chinese brands going outbound called relay.club, which has just finished a round of angel fundraising.

1.  What is Relay Club, and what problem is it set up to solve?
2.  What’s the advantage of a China-based influencer service? It’s about authenticity.
3.  What are the differences between influencer marketing in China and the West?
4.  Is there a difference between how influencers make money on YouTube vs. Bilibili? 
     (See Jim’s video on the subject:  https://www.youtube.com/watch?v=A2oowcPatV4)
5.  What are the cultural differences in how influencers are used by brands?
6.  How does Shanghaizhan monetize its influencers?  It’s a labor of love
7.  What about exporting social commerce?
8.  What’s the best way to budget your allocation on influencers?  Focus on engagement & reach and less on follower count
9.   What’s the right influencer strategy?  Scatter or a singular, long-term approach?
10.  Any outlandish brand experiences you’d like to share?  How about re-useable balloons?
11.  Do we need to re-think the influencer model under Web3/metaverse?
12.  I want to be an influencer.  Any advice you can give me?
13.  How do you avoid social media haters and toxicity? 
14.  A/B Test:  KOLs, TikTok and Real!

Jim Field’s Links:
On YouTube:  https://www.youtube.com/channel/UCfjpfd1ZEYBcrv6umNKDANw/featured
On Bilibili: https://space.bilibili.com/32384384?spm_id_from=333.337.0.0
On Linkedin:  https://www.linkedin.com/in/jifields/

For everything ShanghaiZhan:  http://zhanstation.com/

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ShanghaiZhan Theme Music:   by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac

Bryce on Linkedin:  https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin:  https://www.linkedin.com/in/alikazmi/

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