For 20 years, China was about speed and scale, but it seems now that era has ended for many agencies and companies. Sales are dropping; budgets are being cut. Project pitching is now weekly for...
Ali and Bryce were expats in Shanghai for almost 20 years; what’s it like for two Chinese senior global marketing executives working and living in New York? Today’s podcast interviews Gary Chu and Mark...
We’re talking rock and roll with Dr. Andrew Field, Associate Professor of Chinese History at Duke Kunshan University. Andrew is the recent author of “Rocking China”, a book that traces the rise and spread of...
What does it take for brands in China to transform their businesses to be digital-ready? We asked Wiredcraft CEO and Co-founder Ronan Berder to provide his insights into what companies need to evolve their businesses....
Why was China almost a no-show at the Cannes Lions Festival of Creativity this year? Is it the quality of the work, or is it because China is no longer interested in participating on the...
Stéphane Wilmet, a highly accomplished executive in the consumer beauty industry, joins our show today. With over 30 years of experience, Wilmet has held prominent positions in both the United States and China. Notably, he...
We recently had the opportunity to speak with Chris Reitermann, the Co-Chief Executive of Ogilvy Asia and CEO of Greater China, about the role of AI in the advertising business in China. With an impressive...
Joanna Hutchins is the author of “Chinafy: How China is Leading In Innovation and How the Rest of the World Can Catch Up,” now available on Amazon & Kinokuniya. In the book, Joanna explores 9...
Can Tik Tok market to specific consumer occasions, encouraging trial and purchase? Meet JJ Wang, Senior Business Leader at WPP agency VMLY&R, based in Shanghai. She’s the recent author of an interesting whitepaper about occasion...
Recreational camping used to be a niche in China, but now it’s become a bit of a rage. The China outdoor market reached $60 billion in 2018 and is expected to hit $100 billion by...