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Category: Episodes

  • Episodes

China’s 10 Considerations for Marketers in 2024: Chris Baker & Minnie Wang

  • April 24, 2024
How can brands take advantage of China’s new transformation?  We decided to invite our livestream episode guests, Chris Baker, founder of Totem, and Minne Wang, Senior Reporter with Campaign Asia, for an in-depth discussion on...

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Ali & Bryce
  • Episodes

Made Better by China: Authors, Bessie Lee & Peter Bomer

  • April 10, 2024
Ali and Bryce welcome authors Bessie Lee and Peter Bomer of the book, “China Inside Out,” which explores themes of innovation, entrepreneurship, and challenges through interviews with some of China’s leading business minds.  The interviews...

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Ali & Bryce
  • Episodes

Livestream Recap Episode: 2024 China at the Crossroads: What Stood Out to Us

  • March 23, 2024
Where is China heading in 2024?  Ali and Bryce decided to do a quick recap of our livestream event last week to highlight some major trends that stood out for us.  You can watch the...

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Ali & Bryce
  • Episodes

Ad Fraud: How Bad is It? With FouAnalytics Founder, Dr. Augustine Fou

  • March 8, 2024
China ad fraud has been in the headlines recently, and we wanted to have a show about it. As expected, getting someone on the show to discuss this sensitive topic has been impossible. But we...

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Ali & Bryce
  • Episodes

The Best of the Best 2024 China Marketing Trends Show

  • February 23, 2024
What are the big marketing, advertising, and technology trends facing China in 2024?  Ali and Bryce scoured the internet so you don’t have to, uncovering  3 trends we think everyone should be paying attention to. ...

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Ali & Bryce
  • Episodes

Future Proofing the China Agency: Mindshare China’s CEO: Ben Condit

  • February 9, 2024
Will AI become a hindrance or a revolution to Chinese media?  Mindshare China CEO Ben Condit says bring it on!  Condit sees AI as the answer to much of the overcomplexity in China’s tech platforms,...

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Ali & Bryce
  • Episodes

Performance Marketing China: The End of Advertising as We Know It?

  • January 26, 2024
Has performance marketing signaled the end of traditional marketing in China? Traditional marketing focuses more on slowly building brand awareness, creating a slow burn, and driving an emotional connection with consumers.  On the other hand,...

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Ali & Bryce
  • Episodes

The China Entrepreneur Show: Jing-A Beer & the Making of a Local Brand

  • January 13, 2024
What does it take to start a successful brand from ZERO in the Middle Kingdom?  We spoke to Alex Acker and Kristian Li, co-founders of Jing A Beer. Based in Beijing, Jing-A now has ten...

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Ali & Bryce
  • Episodes

Will Livestream Commerce Become a Hit Outside China?

  • December 29, 2023
Welcome to Season 3 of ShanghaiZhan!  We thought for this season, we would try something a bit different. In addition to our popular interviews, Ali and I will cover pressing issues ourselves in a series...

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Ali & Bryce
  • Episodes

Chinese Design & the Making of a Multinational Brand: Danny Du

  • December 18, 2023
This episode focuses on the elements behind Chinese design, its unique characteristics, and how it’s shaping global design ethos. Please welcome Danny Du, whose work in Shanghai, particularly with the Geely Design Global and now...

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Ali & Bryce
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