We’re taking a much-needed break from Shanghai’s recent Covid lockdown to talk about the globalization of C-Beauty.  What will it take for Chinese beauty brands to go global?  How important are influencer networks and what is the role of technology?  Will fast-fashion platform, Shein.com’s use of AI predictive analytics be a beauty industry game-changer?
We’re joined by Lisa Shiqi Yu, Founder, and CEO of GENLAB Group, based in Shanghai.  GENLAB is a selective incubator supporting purpose-led entrepreneurs to complete their global vision.  We are also joined by Elijah Whaley, who is VP of Marketing for Gainfluence, a company specializing in influencers for NFT & crypto projects.

1.  Lisa and GENLAB’s mission: finding Chinese brands with purpose, sustainable platforms, willingness to go global, and a bit of fun in their DNA.

2.  Introducing Zeya – Hard Soda with No Pressure

3.  Beauty & Influencers: Is the China KOL model exportable?

4.  Moving beyond the First Year Momentum That Most Chinese Brands Face

5.  China’s Supply Chain Product Mindset to Meaningful Brands:  What’s Learned From Western Brands

6.  Convincing a Chinese Brand Owner Wanting To Go Abroad to have a World View:  It’s Tough

7.  Brand Building Outside of China for Non-Beauty:  Leaning on Product

8.  The Shein.com Story – From Fashion to Beauty?

9.  Data Hub vs.  Philosophical Brand Hub:  who will win?

10.  Perfect Diary:  Will They Be China’s L’Oreal?

11.  Should a Brand Embrace Private Traffic? 

12.  A/B Test:  Baijiu, Rocky Mountain Oysters, Cucumber Soda & Kool-Aid

About Lisa Shiqi Yu:  https://www.lisashiqiyu.com/
Elijah On LinkedIn:   https://www.linkedin.com/in/elijahwhaley/

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ShanghaiZhan Theme Music:   by Bryce Whitwamhttps://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac

Bryce on Linkedin:  https://www.linkedin.com/in/brycewhitwam/

Ali on Linkedin:  https://www.linkedin.com/in/alikazmi/