When the pandemic hit, the luxury business was doomed, or was it?  China was not only Luxury’s comeback kid, but it also helped redefine the category for the post-pandemic world.   How can you define luxury through a complete mobile experience?   In this episode, we have modern luxury experts Artefact’s Mike Zhu & Serena Shen talk about how China made it happen, and what are the lessons for the world.

In this episode we cover:
1.  What makes luxury tick?
2.  Controlling supply & creating desire
3.  Empty malls and the metaverse
4.  Day day up up luxury
5.  Personal service on live broadcast
6.  Luxury, made in China
7.  Late to the party, but running fast
8.  Shopping at the Prada wet market

Music:  “Bad Cough Syrup” by Bryce Whitwam:  https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac