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Category: Episodes

  • Episodes

What’s the Future of the China Media Agency Business?

  • May 27, 2022
We’ve seen a lot of change in the Chinese media landscape over the past 20 years, so what about the next 20?  Where is it going, and is there a future for media agencies given...

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Ali & Bryce
  • Episodes

Is There a Future for SaaS Marketing Platforms in China?

  • May 15, 2022
Do SaaS Marketing platforms have a future in China?   Yes, the platforms here are different, but there are also a lot of cultural reasons why SaaS hasn’t taken off here.  According to McKinsey, China...

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Ali & Bryce
  • Episodes

Can Chinese Beauty Brands Go Global?

  • May 2, 2022
We’re taking a much-needed break from Shanghai’s recent Covid lockdown to talk about the globalization of C-Beauty.  What will it take for Chinese beauty brands to go global?  How important are influencer networks and what...

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Ali & Bryce
  • Episodes

The Great Lockdown’s Impact on Marketing & Brands

  • April 17, 2022
Shanghai’s Lockdown will enter its 5th week starting next week.  How are brands in China reacting now or should they react at all?  And more importantly, how will the lockdown impact the market in the...

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Ali & Bryce
  • Episodes

Shanghai Under Lockdown: The Global Supply Chain & Future of China Business

  • April 9, 2022
We are now in the 4th week of the great Shanghai lockdown. How will the lockdown impact business and the supply chain? To answer this question, we have invited supply chain expert, Cameron Johnson, Head...

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Ali & Bryce
  • Episodes

Shanghai Under Covid Lockdown: Praises, Frustrations & Predictions

  • April 4, 2022
Ali and I decided we needed to have a “Covid lockdown in Shanghai” episode since we are all stuck at home, dividing our time between work, food hunting, and waiting in line for PCR tests....

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Ali & Bryce
  • Episodes

Annie Su & The Unique Intersection of Food & Advertising

  • April 4, 2022
Meet Annie Su, she’s a full-time marketing executive and part-time foodie.  Originally from Taiwan, most of her career has been in advertising agencies before recently joining the client side.  She spent the prime of her...

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Ali & Bryce
  • Episodes

Genesis Motor China CEO Markus Henne: Building a Luxury Auto Brand from the Ground Up

  • February 28, 2022
Meet Genesis Motor China’s CEO Markus Henne as he describes his experience of building a luxury auto brand in China from the ground up.  Markus joined Genesis Motor in 2019 from a distinguished career at...

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Ali & Bryce
  • Episodes

Evolving From KOLs to Chinese Influencer Groups: Insights Guru, Julien Lapka

  • February 10, 2022
What’s the future of influencer marketing in China?  To insights expert, Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li.  It comes down to uncovering unique insights, not...

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Ali & Bryce
  • Episodes

The Beijing Winter Olympics Preview: Covid, Sponsorships & Eileen Gu

  • January 26, 2022
  • Tagged as: China Advertising, China Marketing, China Media, Eileen Gu, Olympics Sponsorships, Sports Marketing, Winter Olympics
Meet China’s most famous and insightful sports insider, Mark Dreyer, who’s a regular commentator on the Chinese sports industry.  Now that the Winter Olympics is just around the corner, we felt it was time to...

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Ali & Bryce
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