Stéphane Wilmet, a highly accomplished executive in the consumer beauty industry, joins our show today. With over 30 years of experience, Wilmet has held prominent positions in both the United States and China. Notably, he...
We recently had the opportunity to speak with Chris Reitermann, the Co-Chief Executive of Ogilvy Asia and CEO of Greater China, about the role of AI in the advertising business in China. With an impressive...
Joanna Hutchins is the author of “Chinafy: How China is Leading In Innovation and How the Rest of the World Can Catch Up,” now available on Amazon & Kinokuniya. In the book, Joanna explores 9...
Can Tik Tok market to specific consumer occasions, encouraging trial and purchase? Meet JJ Wang, Senior Business Leader at WPP agency VMLY&R, based in Shanghai. She’s the recent author of an interesting whitepaper about occasion...
Recreational camping used to be a niche in China, but now it’s become a bit of a rage. The China outdoor market reached $60 billion in 2018 and is expected to hit $100 billion by...
Welcome to Season 2! Today we are talking about creativity in the marketing and advertising industry, and we’re honored to have one of China’s most award-winning Creative Directors, Andrew Lok, on today’s show. He started...
Season 1’s Final Episode welcomes back our #1 most downloaded guest, insights expert, and Founder of Inner Chapter, Julien Lapka. Julien gazes into his crystal ball and gives us some “healthy” predictions for 2023 and...
We’ve spent a lot of time in the past talking about China’s e-commerce boom, but what about traditional trade? 9 out of 10 purchase decisions in China are aided by a trip to the store. ...
Has China’s obsession with achieving sales targets sacrificed long-term brand growth, or does it matter anymore? Now with another Single’s Day shopping event behind us, we look at the state of brand building in...
Can Chinese brands get a voice abroad? Today we are talking to Jim Fields. He’s a social media influencer on YouTube and Bili Bili with tens of thousands of followers – and he recently founded...