Recreational camping used to be a niche in China, but now it’s become a bit of a rage. The China outdoor market reached $60 billion in 2018 and is expected to hit $100 billion by...
Welcome to Season 2! Today we are talking about creativity in the marketing and advertising industry, and we’re honored to have one of China’s most award-winning Creative Directors, Andrew Lok, on today’s show. He started...
Season 1’s Final Episode welcomes back our #1 most downloaded guest, insights expert, and Founder of Inner Chapter, Julien Lapka. Julien gazes into his crystal ball and gives us some “healthy” predictions for 2023 and...
We’ve spent a lot of time in the past talking about China’s e-commerce boom, but what about traditional trade? 9 out of 10 purchase decisions in China are aided by a trip to the store. ...
Has China’s obsession with achieving sales targets sacrificed long-term brand growth, or does it matter anymore? Now with another Single’s Day shopping event behind us, we look at the state of brand building in...
Can Chinese brands get a voice abroad? Today we are talking to Jim Fields. He’s a social media influencer on YouTube and Bili Bili with tens of thousands of followers – and he recently founded...
What’s new with the sports fashion industry in China? Now at $45 billion US annually, it continues to expand and grow. Everyone is getting into the game, including luxury brands. Gucci, Prada, and LV are...
Is China still a great place to study? Despite our differences, some institutions keep the spirit of positive collaboration between China and America alive, and one of them is NYU. We spoke to NYU Shanghai’s...
Tom Hui Young talks about his real passion, the metaverse, and how it will change how we live, shop, work, and interact with products. Tom is a molecular biologist but his true passion lives in...
OUR 25th EPISODE!Meet Bill Russo, Founder and CEO of Shanghai-based Automobility. Bill founded a strategy and investment advisory firm that helps its clients build and profit from the future of mobility. In this episode,...