Today’s episode delves into a facet of the China media business that everyone is aware of, but few are willing to discuss. Media corruption was so prevalent in the early days of the digital industry...
How will AI impact marketing teams, agencies, and processes? While 85% of marketers report using AI tools, they struggle to integrate AI into the workplace. How can you make work? We’re joined by Pierre Berard,...
How can brands visually connect with Chinese consumers? What cultural codes effectively resonate with consumers, leading to trial and purchase? Today, we speak with Panos Dimitropoulos, a seasoned semiotician and cultural strategy expert. Panos helps...
China has become a country obsessed with wellness. Over the past few episodes, we have had several guests highlight the growing importance of wellness, whether it relates to fitness or changes in the country’s demographics. ...
Over the past decade, women in China have become a driving force (pun intended) in car purchases, from compact EVs to high-end luxury vehicles. But how are brands adapting their marketing to meet the needs...
Four out of the top eight Apps on the US Apple Store come from China. Many are shopping platforms such as SHEIN, Temu, and TikTok Shop. These platforms have strong algorithms, massive supply chain networks,...
It’s time to open our listener mail! We solicited questions on LinkedIn and WeChat and are ready to answer your questions about China marketing and advertising. We’re joined with China’s leading brand strategist consultant, Stephen...
We challenge the narrative surrounding China’s economic slowdown to reveal an unexpected truth: today’s market conditions might be ideal for patient brand builders. Alex Duncan, marketing consultant, former co-founder of a Chinese social media platform...
In this report, it’s called the 20/80 rule. Are we going to see a lot of brands exiting the Chinese market, or are there still opportunities? We’re back for round #2, covering Totem Media’s 2025...
Word on the street that Chinese app Xiaohongshu or Rednote, as it is now called, was not expecting nor prepared for the 500K and counting American TikTok Refugees that have downloaded and migrated to the...