Over the past 20 years, Ali has worked in digital content, social, media and strategy roles with leading agency networks in China. He has held a variety of digital, social and strategic planning positions in large global networks. he has 17 years of experience in the Chinese market and has spent over 10 years with WPP. He is fluent in English, Spanish, Mandarin Chinese, and Urdu, and has a passion for motorcycles, innovation, and growth.

Bryce is a 25 year veteran of marketing communications and one of Asia's pioneers in non-traditional advertising, including digital, data, social marketing, retail and CRM - Bryce has covered most of it at some point in his career. Fluent in Mandarin, Bryce's career has included senior positions at Ogilvy, Lowe, Nielsen and MRM//McCann. He was also Greater China CEO for Wunderman for 11 years. Bryce is currently a doctoral candidate in mass communications at the Newhouse School at Syracuse University. When not engaged in his research on U.S./China comparative social commerce, he's playing his French horn in the university orchestra.