{"id":191,"date":"2021-12-02T19:16:00","date_gmt":"2021-12-02T19:16:00","guid":{"rendered":"https:\/\/demo.themestation.net\/podcaster-import\/?p=38"},"modified":"2022-01-07T06:53:01","modified_gmt":"2022-01-07T06:53:01","slug":"china-luxurys-2021-comeback-story-feat-artefacts-mike-zhu-serena-shen","status":"publish","type":"post","link":"https:\/\/zhanstation.com\/?p=191","title":{"rendered":"China: Luxury’s 2021 Comeback Story feat. Artefact’s Mike Zhu & Serena Shen"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

When the pandemic hit, the luxury business was doomed, or was it?  China was not only Luxury’s comeback kid, but it also helped redefine the category for the post-pandemic world.   How can you define luxury through a complete mobile experience?   In this episode, we have modern luxury experts Artefact’s Mike Zhu & Serena Shen talk about how China made it happen, and what are the lessons for the world.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

<\/p>\n\n\n\n

In this episode we cover:
1.  What makes luxury tick?
2.  Controlling supply & creating desire
3.  Empty malls and the metaverse
4.  Day day up up luxury
5.  Personal service on live broadcast
6.  Luxury, made in China
7.  Late to the party, but running fast
8.  Shopping at the Prada wet market<\/p>\n\n\n\n

Music:  “Bad Cough Syrup” by Bryce Whitwam:  https:\/\/soundcloud.com\/bryce-r-whitwam\/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac<\/p>\n","protected":false},"excerpt":{"rendered":"

When the pandemic hit, the luxury business was doomed, or was it?  China was not only Luxury’s comeback kid, but it also helped redefine the category for the post-pandemic world.   How can you define…<\/p>\n","protected":false},"author":4,"featured_media":271,"comment_status":"open","ping_status":"open","sticky":false,"template":"page\/page-gutenberg.php","format":"audio","meta":{"nf_dc_page":"","WB4WB4WP_MODE":"","WB4WP_PAGE_SCRIPTS":"","WB4WP_PAGE_STYLES":"","WB4WP_PAGE_FONTS":"","WB4WP_PAGE_HEADER":"","WB4WP_PAGE_FOOTER":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-191","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-episodes","post_format-post-format-audio"],"yoast_head":"\nChina: Luxury's 2021 Comeback Story feat. Artefact's Mike Zhu & Serena Shen - ShanghaiZhan<\/title>\n<meta name=\"description\" content=\"Mike Zhu & Serena Shen of Artefact China discuss how China is using data and personalized communications creating a new luxury experience for GenZ.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zhanstation.com\/?p=191\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China: Luxury's 2021 Comeback Story feat. Artefact's Mike Zhu & Serena Shen - ShanghaiZhan\" \/>\n<meta property=\"og:description\" content=\"Mike Zhu & Serena Shen of Artefact China discuss how China is using data and personalized communications creating a new luxury experience for GenZ.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zhanstation.com\/?p=191\" \/>\n<meta property=\"og:site_name\" content=\"ShanghaiZhan\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-02T19:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-07T06:53:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zhanstation.com\/wp-content\/uploads\/2020\/11\/Beauty-Luxury-Shot-KOL-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"961\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ali & Bryce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ali & Bryce\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zhanstation.com\\\/?p=191#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zhanstation.com\\\/?p=191\"},\"author\":{\"name\":\"Ali & Bryce\",\"@id\":\"https:\\\/\\\/zhanstation.com\\\/#\\\/schema\\\/person\\\/6204579563f0d4b0474264b298af7279\"},\"headline\":\"China: Luxury’s 2021 Comeback Story feat. Artefact’s Mike Zhu & Serena Shen\",\"datePublished\":\"2021-12-02T19:16:00+00:00\",\"dateModified\":\"2022-01-07T06:53:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zhanstation.com\\\/?p=191\"},\"wordCount\":160,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/zhanstation.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zhanstation.com\\\/?p=191#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/zhanstation.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Beauty-Luxury-Shot-KOL-2.jpg?fit=961%2C540&ssl=1\",\"articleSection\":[\"Episodes\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/zhanstation.com\\\/?p=191#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zhanstation.com\\\/?p=191\",\"url\":\"https:\\\/\\\/zhanstation.com\\\/?p=191\",\"name\":\"China: Luxury's 2021 Comeback Story feat. Artefact's Mike Zhu & Serena Shen - ShanghaiZhan\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zhanstation.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zhanstation.com\\\/?p=191#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zhanstation.com\\\/?p=191#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/zhanstation.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Beauty-Luxury-Shot-KOL-2.jpg?fit=961%2C540&ssl=1\",\"datePublished\":\"2021-12-02T19:16:00+00:00\",\"dateModified\":\"2022-01-07T06:53:01+00:00\",\"description\":\"Mike Zhu & Serena Shen of Artefact China discuss how China is using data and personalized communications creating a new luxury experience for GenZ.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zhanstation.com\\\/?p=191\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/zhanstation.com\\\/?p=191#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/zhanstation.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Beauty-Luxury-Shot-KOL-2.jpg?fit=961%2C540&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/zhanstation.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Beauty-Luxury-Shot-KOL-2.jpg?fit=961%2C540&ssl=1\",\"width\":961,\"height\":540},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zhanstation.com\\\/#website\",\"url\":\"https:\\\/\\\/zhanstation.com\\\/\",\"name\":\"ShanghaiZhan\",\"description\":\"A podcast about all things Global marketing & advertising\",\"publisher\":{\"@id\":\"https:\\\/\\\/zhanstation.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zhanstation.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/zhanstation.com\\\/#organization\",\"name\":\"ShanghaiZhan\",\"url\":\"https:\\\/\\\/zhanstation.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/zhanstation.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/zhanstation.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/cropped-shanghai-zhan-03-Low-Res-1.png?fit=720%2C720&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/zhanstation.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/cropped-shanghai-zhan-03-Low-Res-1.png?fit=720%2C720&ssl=1\",\"width\":720,\"height\":720,\"caption\":\"ShanghaiZhan\"},\"image\":{\"@id\":\"https:\\\/\\\/zhanstation.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/zhanstation.com\\\/#\\\/schema\\\/person\\\/6204579563f0d4b0474264b298af7279\",\"name\":\"Ali & Bryce\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/770a8850cef322efb1c7ddcd3512dcddf11f31ce844d4a53f43189b88b8d66be?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/770a8850cef322efb1c7ddcd3512dcddf11f31ce844d4a53f43189b88b8d66be?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/770a8850cef322efb1c7ddcd3512dcddf11f31ce844d4a53f43189b88b8d66be?s=96&d=mm&r=g\",\"caption\":\"Ali & Bryce\"},\"url\":\"https:\\\/\\\/zhanstation.com\\\/?author=4\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"China: Luxury's 2021 Comeback Story feat. Artefact's Mike Zhu & Serena Shen - ShanghaiZhan","description":"Mike Zhu & Serena Shen of Artefact China discuss how China is using data and personalized communications creating a new luxury experience for GenZ.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zhanstation.com\/?p=191","og_locale":"en_US","og_type":"article","og_title":"China: Luxury's 2021 Comeback Story feat. Artefact's Mike Zhu & Serena Shen - ShanghaiZhan","og_description":"Mike Zhu & Serena Shen of Artefact China discuss how China is using data and personalized communications creating a new luxury experience for GenZ.","og_url":"https:\/\/zhanstation.com\/?p=191","og_site_name":"ShanghaiZhan","article_published_time":"2021-12-02T19:16:00+00:00","article_modified_time":"2022-01-07T06:53:01+00:00","og_image":[{"width":961,"height":540,"url":"https:\/\/zhanstation.com\/wp-content\/uploads\/2020\/11\/Beauty-Luxury-Shot-KOL-2.jpg","type":"image\/jpeg"}],"author":"Ali & Bryce","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ali & Bryce","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zhanstation.com\/?p=191#article","isPartOf":{"@id":"https:\/\/zhanstation.com\/?p=191"},"author":{"name":"Ali & Bryce","@id":"https:\/\/zhanstation.com\/#\/schema\/person\/6204579563f0d4b0474264b298af7279"},"headline":"China: Luxury’s 2021 Comeback Story feat. Artefact’s Mike Zhu & Serena Shen","datePublished":"2021-12-02T19:16:00+00:00","dateModified":"2022-01-07T06:53:01+00:00","mainEntityOfPage":{"@id":"https:\/\/zhanstation.com\/?p=191"},"wordCount":160,"commentCount":0,"publisher":{"@id":"https:\/\/zhanstation.com\/#organization"},"image":{"@id":"https:\/\/zhanstation.com\/?p=191#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/zhanstation.com\/wp-content\/uploads\/2020\/11\/Beauty-Luxury-Shot-KOL-2.jpg?fit=961%2C540&ssl=1","articleSection":["Episodes"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zhanstation.com\/?p=191#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zhanstation.com\/?p=191","url":"https:\/\/zhanstation.com\/?p=191","name":"China: Luxury's 2021 Comeback Story feat. Artefact's Mike Zhu & Serena Shen - ShanghaiZhan","isPartOf":{"@id":"https:\/\/zhanstation.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zhanstation.com\/?p=191#primaryimage"},"image":{"@id":"https:\/\/zhanstation.com\/?p=191#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/zhanstation.com\/wp-content\/uploads\/2020\/11\/Beauty-Luxury-Shot-KOL-2.jpg?fit=961%2C540&ssl=1","datePublished":"2021-12-02T19:16:00+00:00","dateModified":"2022-01-07T06:53:01+00:00","description":"Mike Zhu & Serena Shen of Artefact China discuss how China is using data and personalized communications creating a new luxury experience for GenZ.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zhanstation.com\/?p=191"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zhanstation.com\/?p=191#primaryimage","url":"https:\/\/i0.wp.com\/zhanstation.com\/wp-content\/uploads\/2020\/11\/Beauty-Luxury-Shot-KOL-2.jpg?fit=961%2C540&ssl=1","contentUrl":"https:\/\/i0.wp.com\/zhanstation.com\/wp-content\/uploads\/2020\/11\/Beauty-Luxury-Shot-KOL-2.jpg?fit=961%2C540&ssl=1","width":961,"height":540},{"@type":"WebSite","@id":"https:\/\/zhanstation.com\/#website","url":"https:\/\/zhanstation.com\/","name":"ShanghaiZhan","description":"A podcast about all things Global marketing & advertising","publisher":{"@id":"https:\/\/zhanstation.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zhanstation.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zhanstation.com\/#organization","name":"ShanghaiZhan","url":"https:\/\/zhanstation.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zhanstation.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/zhanstation.com\/wp-content\/uploads\/2026\/01\/cropped-shanghai-zhan-03-Low-Res-1.png?fit=720%2C720&ssl=1","contentUrl":"https:\/\/i0.wp.com\/zhanstation.com\/wp-content\/uploads\/2026\/01\/cropped-shanghai-zhan-03-Low-Res-1.png?fit=720%2C720&ssl=1","width":720,"height":720,"caption":"ShanghaiZhan"},"image":{"@id":"https:\/\/zhanstation.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/zhanstation.com\/#\/schema\/person\/6204579563f0d4b0474264b298af7279","name":"Ali & Bryce","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/770a8850cef322efb1c7ddcd3512dcddf11f31ce844d4a53f43189b88b8d66be?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/770a8850cef322efb1c7ddcd3512dcddf11f31ce844d4a53f43189b88b8d66be?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/770a8850cef322efb1c7ddcd3512dcddf11f31ce844d4a53f43189b88b8d66be?s=96&d=mm&r=g","caption":"Ali & Bryce"},"url":"https:\/\/zhanstation.com\/?author=4"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/zhanstation.com\/wp-content\/uploads\/2020\/11\/Beauty-Luxury-Shot-KOL-2.jpg?fit=961%2C540&ssl=1","_links":{"self":[{"href":"https:\/\/zhanstation.com\/index.php?rest_route=\/wp\/v2\/posts\/191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zhanstation.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zhanstation.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zhanstation.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/zhanstation.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=191"}],"version-history":[{"count":5,"href":"https:\/\/zhanstation.com\/index.php?rest_route=\/wp\/v2\/posts\/191\/revisions"}],"predecessor-version":[{"id":331,"href":"https:\/\/zhanstation.com\/index.php?rest_route=\/wp\/v2\/posts\/191\/revisions\/331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zhanstation.com\/index.php?rest_route=\/wp\/v2\/media\/271"}],"wp:attachment":[{"href":"https:\/\/zhanstation.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zhanstation.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zhanstation.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}