Over the past 20 years, Ali has worked in digital content, social, media and strategy roles with leading agency networks in China. He started his career in Beijing in 1999 in a marketing management capacity for a telecom value added services company. Since then he has held a variety of digital, social and strategic planning positions in large global networks. He has spent over 10 years with WPP. He is currently Vice President of Consulting and Integrated Solutions at WPP China, and can be spotted driving out of Shanghai on his BMW GS.

Bryce is a 25 year veteran of marketing communications and one of Asia's pioneers in non-traditional advertising, including digital, data, social marketing, retail and CRM - Bryce has covered most of it at some point in his career. Fluent in Mandarin, Bryce's career has included senior positions at Ogilvy, Lowe, Nielsen and MRM//McCann. He was Greater China CEO for Wunderman for 11 years. Bryce is currently an Adjunct Professor of Integrated Marketing at New York University's School of Professional Studies, based in Shanghai.